The "Walk the Walk" campaign calls on architects, their clients, and the public to work together to create a greener footprint on the planet. The purpose of the program is to help inform the marketplace on the benefits of more energy-efficient homes and buildings, which coincides with the AIA’s stated goal of making all buildings carbon neutral by 2030 and helping the U.S. design and construction industry reduce the consumption of fossil fuels in buildings. Campaign efforts will include advertising, online sustainability resource centers, and GreenStep, a multipart informational series detailing the benefits of utilizing sustainable design. As of 5/9/08, GreenStep is still in production and should be released soon.  

“As America continues to be saturated by messages of ‘going green,’ there is a general lack of understanding that buildings are one of the primary sources of the greenhouse gases contributing to global warming and climate change,” said Christine McEntee, Executive Vice President and CEO of the AIA. “The ‘Walk the Walk’ program will raise awareness of this issue and provide practical energy saving solutions for people who build, work and live in buildings of all shapes and sizes.”

“Now is the time we must highlight the benefits of more energy-efficient homes and buildings to secure the future for our children and their children,” said former AIA President RK Stewart, FAIA.

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