I dont know anything about radiant in ceilings But i know heat rises so common sense says its better off starting in the floor
Allow me to share a correction to your statement. Heat travels from warmer to cooler regions by conduction, be it up, down, sideways, whatever. Warm fluids, usually air but also water, etc., rise by convection. The correct way to put it is, warm air rises, not heat rises.
Radiant heat, which is one part of the total electromagnetic radiation spectrum, travels in all directions just like light. In a radiant heated home the air temp is generally cooler than what the body perceives because the body is primarily receiving heat by radiation, not by its contact with warm air. The air is heated by all the objects in the room absorbing radiant heat, becoming warm, then in turn warming the air by contact.