Is anyone familiar (used) with this product : http://www.suretouch.ca/index_e.htm ?

It seems like an interesting product.  What do you think ?

I've personally never used the product, however it does look interesting. I'd be concerned about the durability and longevity of the product itself. It seems it would be easy for water and soot to get behind those bricks, especially in very moisture climates.

We have used this 'thin brick' concept before a couple times. Not this brand, but there are several companies who make this type of system. The products we used were made the same as regular brick, only thin. The mortar was the same as regular brick mortar. And as far as I know, there have been no problems with either of these installations since they were completed. Also, both were 'by owner' installs. The problem with these products, in my area, is cost. Traditional brick and labor are both common and relatively inexpensive here. Less that the 'thin brick' products.

brick prices vary regionally, expensive in Florida , but places where there is clay like, LA., GA., VA. etc. it is usually relatively inexpensive to use, very durable and increases the value of a home.  To use a faux brick would probably decrease the value of a home.

That product looks rather expensive to me relative to my costs for real brick veneer which is ~$4/sq ft installed here in Arkansas - that includes the brick, mortar, all materials, and labor. Lots of clay to make bricks around here though.