I think your friend should investigate adding foam insulation boards to the exterior of the Hebel blocks if he builds in a cold climate. This will increase the R-value and also allow the mass to be insulated. Some years ago, a Hebel representative told me that has been done. Check with Hebel (Ytong), etc. to verify that this practice of adding foam boards to one side (exterior) does not stop the block from breathing. I mention this because Hebel says that the coatings on each side of the block must allow the block to breathe.