Cove heaters are pretty generic- pick one compatible with the decor of where you plan to install them. Most people are OK with the look, fit & feel of the standard lineup from
King Electric, but IIRC they only come in one color (almond), which doesn't work with everybody's color scheme.
TPI/Markel probably sells more units into commercial & office environments where white/off-white walls & ceilings are the standard.
Look carefully at noise specifications when selecting any heaters with fans- some are really obnoxious. Also look out for recall notices and be VERY careful about mounting instructions for any in-wall resistance heater.