SolaTube is the original product that was invented by a contractor from 'down under'. He brought his concept to the US and called it a "solar Tube" but with his accent it was always heard as Sola Tube!
There are several other manufacturers of tubular skylights. I still prefer the SolaTube brand. I used to be a dealer for this product.
As far as heat loss associated with a tubular skylight, you will have much less heat loss (or heat gain) than with a traditional skylight. The SolaTube is designed to have an airtight seal at the ceiling as well as the roof dome. The entire length of the tube is filled with dead air space (which helps with minimizing heat transfer).
As you know, a traditional skylight well is a heat trap; a large skylight will store lots of heated air ;heat loss thru a typical dual pane glass is quite a bit also.
There is quite a bit of natural light added to a normally dark room. and you can have sunlight in a north facing room.
Thats about all I can add!
Mark